Browse the most recent articles, white papers, press releases and webinar recordings published in GreenBook

[Webinar] A Time of Transformation

Register for Thursday May 2, 2019 and join the insights revolution and start questioning everything. Can't make it? register and receive a link to the recording.

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[Webinar Recording] Winning the War: How Self-Service Research Is Driving Innovation at a Major CPG

Join Senior Product Engagement Manager at Aytm, Janel Hagaman, presents a detailed case study on a global CPG that has adopted agile self-service research to drive innovation and competitiveness in a ...

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[Webinar Recording] Unveiling Deeper Human Truths to Drive Smarter Business Decisions

View the recording to discover how video is delivering richer insight and greater business impact through powerful storytelling.

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What do Australians most value in life?

What values do Australians hold dear individually and collectively? What values underpin how Australians spend their time and money? Answers to these questions are revealed in the report, “What do we ...

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[Webinar Recording] How Nestlé Is Applying Agile Principles to Achieve Product Innovation Success

View the recording to learn how to leverage agile principles and research methodologies to accelerate time to market and empower your teams to make confident, consumer-driven decisions.

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[Webinar Recording] Halve Your Analysis and Reporting Time!

View the recording and walk away a new market researcher!

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[Webinar Recording] Innovation vs. Disruption: Have you future proofed your career?

View the recording to hear the Hotspex take on the future of the MR industry.

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[Webinar Recording] Fast & Furious: Accelerating Insights with Artificial Intelligence and New Technologies

View the recording to discover how brands are utilizing AI and new technologies to make decisions faster.

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[Webinar Recording] Key Insights for Ad Effectiveness

View the recording to learn how top advertisers are maximizing their budgets and optimizing their ads!

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Market Research: Speed vs. Quality

In an age where we’re able to move faster than ever before, quality should be the market research industry’s top priority – not the other way around.

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