Browse the most recent articles, white papers, press releases and webinar recordings published in GreenBook

[Webinar] How to Implement Game-Changing AI Now to Meet the Evolving Needs of Brands

Join us on Thursday, May 3, 2018 at 2 PM ET to learn how you can implement AI into your research strategy. Can't make it? No worries, we send a recording link to everyone who registers!

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[Webinar] Discover a Better, Faster Alternative to SPSS

Join us on Thursday April 19, 2018 at 12 pm ET to find out how Q Software is a better, faster alternative to SPSS. Can't make it? No worries, we send a link to the recording to all registrants.

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The Three Biggest Lies Told about Customer Research

This essay discusses three of the biggest and most pervasive customer research lies, and it explains ways to expose and overcome them to ensure your company reaps the benefits of properly conducted cu...

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[Webinar Recording] How HOTSPEX and Google Partnered to Drive Advertising ROI

View the recording to learn to how to improve your advertising and innovation pipeline.

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[Webinar Recording] The Market Research Industry in 5 Years: Four Things You Can Do Now to Get Ahead of the Game

Listen to the recording to uncover 4 things you can do right now to unlock new value from your insights program and future-proof for the exciting years ahead.

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[Webinar Recording] Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign

Listen to the recording to learn about Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign.

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[WEBINAR Recording] Working Together to Improve Respondent Experience

View the recording to learn how you can improve respondent experience.

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[Webinar Recording] Explore GRIT Report Data Like Never Before

View the recording to Explore the GRIT Report Data Like Never Before!

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5 New Year Resolutions Every Market Researcher Should Make

Here the 5 new year resolutions every market researcher should make to bring success in the year ahead.

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What is insight? Five Principles for Effective Insight Definition

As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for wha...

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