Browse the most recent articles, white papers, press releases and webinar recordings published in GreenBook

[Webinar] TLDR – Improving the Communication of Insights to Stakeholders

Join us on January 10, 2019 to learn how to transform your stakeholder insight communication with Keen as Mustard and Coca-Cola’s great internal communication experiment. Can't make it? All registra...

Read more »

What’s Missing from Your Customer Journey Map?

John Mitchell is President & Managing Principal of AMS, a Boston-based market research and consulting firm that helps clients develop new products and distinctive customer experiences. He serves clien...

Read more »

[Webinar Recording] How to Use AI to Go Beyond the "What" and Understand the "Why" in Research

View the recording to learn about the next stage of AI-driven qual methodologies.

Read more »

[Webinar Recording] Emotional Certainty or Hesitation? Different Applications of Response Time.

View the recording to see real-life case studies of how response time can sharpen your insights.

Read more »

[Webinar Recording] The Quality Imperative: Reliable Data Starts at the Source

View the recording to discover why data quality is imperative throughout the research process and at the outset.

Read more »

[Webinar Recording] Small Change, Big Impact - Introducing Video Research

View the recording to learn how to embrace video to augment traditional research techniques.

Read more »

[Webinar Recording] Voice Technology & Consumer Behavior: A Cultural Comparison

View the recording to learn voice technology attitudes, usage and consumer patterns.

Read more »

Predictive Analytics and Modeling Increase Your Odds of Winning

Did you know that you are likely to encounter (and use) predictive analytics each day, but may not realize it?

Read more »

[Webinar Recording] Democratizing Insights: Increasing the Influence of Capital One’s Insights Team

View the recording to learn how Capital One's insights team impacts their organization's strategy.

Read more »

[Webinar Recording] Break Down Barriers to Innovate for Sustainable Growth

View the recording to learn how Google is breaking down silos to achieve new product innovation success.

Read more »