Browse the most recent articles, white papers, press releases and webinar recordings published in GreenBook

[Webinar] How to Turn a Tidal Wave of Online Qual Data into Amazing Insights

Join us Thursday March 15, 2018 to get clearer insights and strategies on your qual data that ultimately allows better interactions with your clients. Can't make it? Don't worry, we send a recording...

Read more »

[WEBINAR Recording] Working Together to Improve Respondent Experience

View the recording to learn how you can improve respondent experience.

Read more »

5 New Year Resolutions Every Market Researcher Should Make

Here the 5 new year resolutions every market researcher should make to bring success in the year ahead.

Read more »

What is insight? Five Principles for Effective Insight Definition

As customer experiences take center stage so does the need for more profound and compelling insight definition. Insights form the cornerstone of the design and innovation process, a lighthouse for wha...

Read more »

Online versus In-Person Focus Groups

With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re try...

Read more »

Op4G News Release

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza

Read more »

Food Meets Technology: Introducing The Digital Eater Segmentation

Not everyone is the same when it comes to how technology affects their food choices. In fact, we see a great deal of variation. That’s why we developed the Digital Eater segmentation. It groups Americ...

Read more »

The Digitization of Restaurants: Understanding the 5 faces of digital eating

To understand who is doing what with digital food, we explored with U.S. consumers what digitization means for restaurants and grocery.

Read more »

Join the Dots Celebrates Landmark Anniversary

Join the Dots continues to enjoy double digit growth as the company celebrates 20 years of consumer insight in 2018.

Read more »

W5 on Consumer Journeys

Interest in consumer journey research has increased rapidly in recent years among those seeking to understand the complex purchase process in today’s digital world. From connecting on social media to ...

Read more »