Browse the most recent articles, white papers, press releases and webinar recordings published in GreenBook

[Webinar] Key Insights for Ad Effectiveness

Join us on March 7, 2019 at 1 PM EST to learn how top advertisers are maximizing their budgets and optimizing their ads! Can't make it? We send a recording link to everyone who registers.

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Market Research: Speed vs. Quality

In an age where we’re able to move faster than ever before, quality should be the market research industry’s top priority – not the other way around.

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[Webinar] How Automation Leads to Market Research at 1/5th of the Cost & Time of Traditional Methodologies

Join us on Thursday, February 28, 2019 to learn how to be a part of the union of man and machine that will promote market research progress in the future. Can't make it? We send a recording link to ...

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[Webinar Recording] Understanding Brand Trust in an Era of #FakeNews & Volatile Social Media

View the recording to understand Brand Trust in an Era of #FakeNews. Can't make it? We send a recording link to everyone who registers.

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[Webinar Recording] 2018 3Q4Q GRIT Report Review

View the recording for a review of findings for the 2018 3Q4Q GRIT report.

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[Webinar Recording] L&E Technology Partners: A Deeper Look at Qual Research Technology

View the recording to hear about the latest technologies used in qualitative research.

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Beliefs and Behaviors: Will the Real Barrier to Customer Centricity Please Stand Up?

For organizations to close the gap between understanding their customers and executing against that knowledge, customer centricity must be translated from an industry buzzword to a tangible strategy. ...

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Design Thinking Isn’t B.S. (But the Way We Think About It Is)

Design thinking might be considered linear, but it doesn’t have to be a straightjacket. Empathy doesn’t give consumers the power to dictate design. Learn how design thinking is less about diluting gre...

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Convergence of the Retail Kind: The Human Touch

It’s an all too common occurrence in the news: well-established companies downsizing or shutting stores that can’t compete with the expedience and pricing of the rising class of etailers. Discover the...

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Behaviors and (Re)-Shaping a Customer-Centric Culture

Learn how internal barriers such as silos and weak communication channels foster behaviors that detract from a customer-centric culture. Organizations committed to a customer-centric vision create a c...

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