Browse the most recent articles, white papers, press releases and webinar recordings published in GreenBook

[Webinar] The Words Are Not Enough. How To Deal With Uncertain Attitudes That Influence Declarative Scores.

Join us on Tuesday, June 5, 2018 to discover how to identify consumers’ emotional certainty in online surveys to better predict behavior. Can't make it? No worries, a link to the recording will be s...

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[Webinar Recording] IIeX Speaker Webinar

View the recording for the do's and don'ts and some great tips for speaking at IIeX.

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[Webinar Recording] How to Implement Game-Changing AI Now to Meet the Evolving Needs of Brands

Watch the video to learn how you can implement AI into your research strategy.

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[Webinar Recording] The Fastest Way to the Deepest Insights: The Automation of Behavioral Science

View the recording to learn how to automate behavioral science for a competitive edge. registers!

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[Webinar Recording] Discover a Better, Faster Alternative to SPSS

View the recording to find out how Q Software is a better, faster alternative to SPSS.

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The Three Biggest Lies Told about Customer Research

This essay discusses three of the biggest and most pervasive customer research lies, and it explains ways to expose and overcome them to ensure your company reaps the benefits of properly conducted cu...

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[Webinar Recording] How HOTSPEX and Google Partnered to Drive Advertising ROI

View the recording to learn to how to improve your advertising and innovation pipeline.

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[Webinar Recording] The Market Research Industry in 5 Years: Four Things You Can Do Now to Get Ahead of the Game

Listen to the recording to uncover 4 things you can do right now to unlock new value from your insights program and future-proof for the exciting years ahead.

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[Webinar Recording] Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign

Listen to the recording to learn about Play to Pay: Improvise with Consumers to Pre-Sell Your Next Brand Campaign.

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[WEBINAR Recording] Working Together to Improve Respondent Experience

View the recording to learn how you can improve respondent experience.

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