Kantar TNS works with a wide range of organisations to help them better understand people. In the UK, 52% of those people are women who, in turn, make 80% of household purchase decisions. In t...Read more »
HMS Design and their client are in the process of updating the client’s brand of ethnic hair care products and understanding the end client’s brand equity. And — they only had 1 w...Read more »
Founded in 1887, the Tulip Food Company has long provided high-quality Danish bacon to customers around the world. Up until now, they have been known for their range of sliced, diced and back bacon...Read more »
A long-standing brand was looking to leverage its strong brand awareness and sterling reputation into a vastly different category- Toys.
The client had limited experience in this category.<...Read more »
•A new company in ther healthy snacks space recently launched with limited SKUs and limited distribution
•They had attracted an enthusiastic consumer audience; business was growin...Read more »
A multinational financial services company with a portfolio exceeding $7 billion.
The sky wasn't falling. This bluechip company often beat the competition on reputation alone. Every now...Read more »
The marketplace leader sought to accentuate its core strengths and shore up a few known vulnerabilities by identifying and improving in those areas that mattered most to its customers.Read more »
As a global company with a presence in almost 200 countries, Airbnb’s product needs to be intuitive for different cultures and highly localized for each language. User research, however, focu...Read more »
An established legal services provider wanted to launch a brand new information service for its subscriber base of attorneys. Provider came to TRC looking for guidance in how to price thi...Read more »
One of the most prestigious hospitals in the country wanted to take stock of its brand worth.
Read more »