Firefly, the qualitative practice within Kantar Millward Brown, is North America’s leading qualitative research consultancy.
Strategic market research for Business-to-Business and Industrial Markets. The Go-to-Firm for Go-to-Market Strategy. Worldwide data collection,
Our creative, actionable research solutions and help clients address their most difficult business and marketing challenges.
One-stop shop for superlative qualitative research: Strategy & design, implementation ( moderating and interviewing) report writing & analysis.